sermon cannot have impact on the audience. High predictability will result in low impact. The key to impact is to frame the old story in new terms. Use some imagination. Try to see and hear and touch and smell the biblical stories and the contemporary illustrations. Avoid overuse of generalities in favor of a good portion of particulars. Keep everything you say down-to-earth with examples, applications, and specific details. Work for freshness, the kind of novelty and originality that make your sermon